Business is full of terms and modern inbound marketing is no exception. That's why we have compiled a small glossary to get you up to speed quickly. New terms are updated weekly, so be sure to check the latest additions regularly.

Topic 1. Lead generation

Lead

Lead generation

Landing page

Conversion rate

Offer

Lead-to -customer rate

Call-to-action
Call-to-action activates the web visitor to go to your landing page and give his contact details. It can be a text link, button, picture or another type of hyperlink. Examples of text links are ”Order now” tai ”Upload white paper”.

Closing-ratio

Lead automation