Business is full of terms and modern inbound marketing is no exception. That's why we have compiled a small glossary to get you up to speed quickly. New terms are updated weekly, so be sure to check the latest additions regularly.

Topic 1. Lead generation

Lead

Lead generation

Landing page

Conversion rate
Conversion rate tells how well your web pages generate leads. The number of visitors who give their contact details is divided by the number of all visitors of your pages. The bigger conversion rate, the better your web pages work for you.

Offer

Lead-to -customer rate

Call -to -action

Closing-ratio

Lead automation