Business is full of terms and modern inbound marketing is no exception. That's why we have compiled a small glossary to get you up to speed quickly. New terms are updated weekly, so be sure to check the latest additions regularly.

Topic 1. Lead generation

Lead

Lead generation

Landing page
Landing page always has a theme that appeals the target group. In concrete terms it can be e.g. an e-book, white paper or webinar. In order to get the content uploaded or to get into the webinar, he must give his contact details. So a landing page is a tool connected to your web pages for generating leads and activating contacts that already are interested in your offering. The more a recognised contact uploads your materials the better you are aware of his interests.

Conversion rate

Offer

Lead-to -customer rate

Call -to -action

Closing-ratio

Lead automation