Business is full of terms and modern inbound marketing is no exception. That's why we have compiled a small glossary to get you up to speed quickly. New terms are updated weekly, so be sure to check the latest additions regularly.

Topic 1. Lead generation

Lead

Lead generation

Landing page

Conversion rate

Offer

Lead-to -customer rate

Call -to -action

Closing-ratio

Lead automation
In the old world we used excel, prepared databases for various purposes and compiled report documents. Now all digital information about lead generation and activation is available in real time. Databases are located in one place and tactical marketing activities and sales call reports are available for all team members. Thus everyone can influence the sales results and added value. This change is the biggest in the history of marketing and sales since TV commercials were launched.