Business is full of terms and modern inbound marketing is no exception. That's why we have compiled a small glossary to get you up to speed quickly. New terms are updated weekly, so be sure to check the latest additions regularly.

Topic 1. Lead generation

Lead

Lead generation
Lead generation or lead creation is a process of acquiring new leads for sales. It is a tactical marketing process which aims to get your target group members to show their interest in your product or service. In digital media this normally happens when web visitors give their contact details against provided interesting content.

Landing page

Conversion rate

Offer

Lead-to -customer rate

Call -to -action

Closing-ratio

Lead automation