Business is full of terms and modern inbound marketing is no exception. That's why we have compiled a small glossary to get you up to speed quickly. New terms are updated weekly, so be sure to check the latest additions regularly.

Topic 1. Lead generation

Lead

Lead generation

Landing page

Conversion rate

Offer

Lead-to-customer rate
Lead-to-customer rate evaluates how your various marketing channels bring in customers. The number of new customers gained through a specific marketing channel is divided by the number of leads gained from the same channel.

Call -to -action

Closing-ratio

Lead automation