Business is full of terms and modern inbound marketing is no exception. That's why we have compiled a small glossary to get you up to speed quickly. New terms are updated weekly, so be sure to check the latest additions regularly.

Topic 1. Lead generation

Lead
When an anonymous web visitor becomes a recognisable contact, he is a lead. To be recognised is a precondition which enables continuation of mutually interesting interaction. Most often the visitor gives his contact details against interesting content that he appreciates.

Lead generation

Landing page

Conversion rate

Offer

Lead-to -customer rate

Call -to -action

Closing-ratio

Lead automation