Business is full of terms and modern inbound marketing is no exception. That's why we have compiled a small glossary to get you up to speed quickly. New terms are updated weekly, so be sure to check the latest additions regularly.

Topic 1. Lead generation

Lead

Lead generation

Landing page

Conversion rate

Offer
In inbound marketing offer means the content only available for web visitors against their contact details. Offer can be e.g. an e-book, white paper, webinar or digital toolbox. At best, your offer can consist of continuous set of information and materials that complement each other. This helps you to build increasing interest for your product or service.

Lead-to -customer rate

Call -to -action

Closing-ratio

Lead automation