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Is your marketing still in a traditional mood?

PR as a cloud service

New cloud tools facilitate effective management of media communications.

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Is traditional marketing dead?

Yes and no. Time gone will never return, but the traditional outbound marketing is still alive. It is clear, however, that an increasing proportion of marketing will move to digital inbound marketing, enabling effective follow-up. In particular in b2b business traditional marketing is likely to become more neglected, because inbound marketing provides better effectiveness per euro spent. Interested? Contact Us!

Follow Vipu

Boost your outbound marketing		Do you expect better return on your marketing investment? Do you feel taht your message does not reach your audiences? Would you like to create a more systematic way of marketing?

PHASE		COMPONENTS	PROCESS

1.	Starting point analysis and target setting	Context Segmentation Positioning	We learn to know your strategy and if necessary, help you to update it. We analyse the previous steps and the tools in use. We agree on goals and a realistic timetable for achieving them.

2.	Customer Promise	Customer promise	We sharpen your customer promise

3.	Production	Media mix Outbound production PR management	We determine your strategic channels and integrate your customer promise into all marketing actions.

4.	Monitoring and evaluation	Monitoring Follow-up & metrics Return on marketing Corrective actions	We monitor the effectiveness of marketing and when necessary, fine tune content, channels or tools accordingly.