Products

How to reach right target groups?

Build awareness and leads
  • Wondering how to reach right audiences?
  • Wondering if your product portfolio is interesting for your target groups?
  • Would you like to create more qualified sales leads?
 
PHASE COMPONENTS PROCESS

1.

TARGET SETTING
  • Context
 What are your sales targets? We analyse and determine the necessary number of new contacts, sales cycles and the average size of purchases. We find out the influential groups involved in decisions concerning your product as well as the most effective way to meet them.

2.

Creating a solid foundation
  • Sales enablement
  • Customer promise
  • Media mix
 Reaching the right decision-makers effectively is essential. That is why we ensure that your customer promise influences all involved in the purchasing decision. We also make sure that the marketing and sales process remains smooth - that marketing and sales work in line with each other.

3a

Marketing communications
  • Marcom production
 Lead generation is based on carefully chosen and timed communication and marketing actions. The process also includes evaluation and screening of the lead quality: the hottest contacts are picked up for the sales process, and the others are led towards a genuine interest and purchase motivation - enhancing information about the benefits of your product in various channels. See also the inbound marketing and traditional marketing product descriptions!

3b

Media communications
  • News angles
  • Media selection
  • PR production
  • Distribution
  • Journalist contacting
 We find relevant news angles and article themes in a PR workshop and create a list of potential topics. We select target countries and audiences and create media and journalist lists with our dynamic, global media database covering more than 800 000 journalists.

Our news team creates the right messages along with the contents, while carrying out all the research necessary to ensure the right and relevant information reaches the media.We distribute the news with our advanced tools and activate the key journalists personally.

4.

Evaluation
  • Follow-up & metrics
  • PR monitoring
  • Corrective actions
 We define the right measures and analyze the results, then fine-tune the process, if necessary. We focus on quantity and quality of achieved leads and analyze the effectiveness of the measures in relation to investment.