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Is innovation equivalent with commercial success?

Release the potential of your product

Marketing Processor Marketing Processor is a new way to enhance marketing projects and product launches. It combines the best marketing practices and tools, and your own best practices can be included. Marketing Processor makes marketing understandable, and helps your whole team to pull together.

Do you have control over your sales process?

Without sales, even the best of innovations will not become a commercial success. That is why we have developed a service to integrate your sales and marketing. Read more ...

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Commercialise innovations		How to position your innovation internationally? Where are your customers? How to train your sales force? How to analyse progress and make corrective actions?

PHASE		COMPONENTS	PROCESS

1.	Segment identification, segment and customer promise definition	Context Segmentation Sales enablement Positioning Marketing mix	We identify the main target groups, analyse who are the decision-makers and influencers and define their decision-making criteria. We also investigate how they are reached effectively.

2.	Lead generation and assessment, building the lead generation process	Segmentation Positioning Marketing mix Customer promise	Common understanding of the segmentation, positioning and goals helps to see the world your customer is in and to create a differentiating customer promise that makes an impact on all decision-makers.

3.	Sales process control	This is a part of our Integrate sales and marketing product. Take a look at the product sheet or ask for more information.

4.	Follow-up and tuning	PR monitoring Follow-up & metrics Return on marketing Corrective actions	The first three phases bring lots of feedback from the market. This helps us to fine-tune our approach and aim. With weekly and monthly reports, the team can focus on getting the commercialisation process just right.