Products

Has your strategy changed or is it about to change?

Discuss online and create new competitive advantage

In many companies communication is scarcely utilized as a competitive advantage. Are you stuck in the past, scarce and controlled press release culture, or have you already empowered your whole organization to interact with current and future customers and other stakeholders? Competition is won by those who actively communicate in a customer-oriented, fast and versatile way. Read more (in Finnish)...

Follow Vipu

Communicate change
  • Wondering how to ensure that your new or renewed strategy is noted and felt in the market?
  • Do you want to commit your personnel in new targets? 
 
PHASE COMPONENTS PROCESS

1.

Analysis of starting point and target settingi
  • Context
  • Segmentation
  • Positioning
 We learn to know your business and change of strategy. We analyze the possible
previous steps and the tools to be used. We agree on goals and a realistic timetable for achieving them.

2.

Crystallising your company philosophy and content creation
  • Customer promise
  • Marcom production
  • News angles
 Based on your new strategy we create a customer promise and a story that justifies the change to internal and external audiences. We also produce the content for internal and external media.

3.

Creating new identity
  • Marcom production
 We renew your corporate identity to reflect the modified strategy.

4.

Internal and external tools
  • Marcom production
 We formulate the customer promise, story and new identity in different tools and channels to reach various target groups

5.

Evaluation
  • Monitoring
  • Follow-up & metrics
  • Return on marketing
  • Corrective actions
 We measure results and fine tune actions when needed.