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Does sales and marketing lack a common culture?

 

Customer promise brings marketing and sales together

When an appealing customer promise has been found, marketing must activate the entire decision-maker group and ensure their readiness for purchase. Thereafter, leads are handed over to sales in order to let them continue and deliver the promise seamlessly to customer. Download our free report!  sidebar_unbroken_chain

Automate sales and marketing

Use a tool which ensures relevance of your communication and delivers your leads automatically to your CRM system. If you want to know more, please contact us!

More effective process

We help to improve your sales and marketing process and to train your team. In addition, we ensure the performance by generating leads and following the trend in closing deals. Want to know more? Contact us!

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Integrate sales and marketing
  • Is sales not happy with the quality of sales leads marketing delivers?
  • Does marketing believe that sales is unable to close business
    profitably?
  • Is your sales and marketing lacking a common culture and growth focus?
 
PHASE COMPONENTS PROCESS

1.

Preparation
  • Roadmap
  • Sales
  • Marketing snapshot
 The preparation stage gets your team on the same page and defines the task ahead. A quick sales and marketing snapshot analysis identifies key areas to focus on and enables us together to build the right program.

2.

Program implementation
  • Segmentation
  • Positioning
  • Marketing mix
  • Customer promise
 Through a cohesive segmentation, targeting and positioning approach we create key customer insights and develop a compelling customer promise that makes impact with the buying group in each targeted market segment.

3.

Lead generation
  • Media mix
  • Marcom production
  • News angles
  • PR production
The key short-term challenge is to build a sales pipeline that generates new business. Marketing creates qualified leads through different campaigns that are then transferred to sales. Through the sales & marketing alignment sales converts the leads into sales projects and closes deals successfully.

4.

Monitoring
  • Follow-up & metrics
  • Return on marketing
  • Corrective actions
  • PR monitoring
 The right corrective actions are established and the approach fine-tuned by monitoring the sales pipeline based on the agreed criteria. Reports are created within existing CRM system or Marketing Processor:
www.marketingprocessor.com