Products

Does a good product sell itself?

Is there space in the market?

Do you know your competitors? Do you know where they are going? Are you sure that there is demand and space for your product? How do you ensure that your product stands out from the others? Market research provides the answer to your questions quickly and without excessive cost. Contact us, we'll tell you more.

Release the potential of your product

Marketing Processor Marketing Processor is a new way to enhance marketing projects and product launches. It combines the best marketing practices and tools, and your own best practices can be included. Marketing Processor makes marketing understandable, and helps your whole team to pull together.

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Launch a new product		How to position your product or service internationally? How to identify the best break through segment? How to get leads and close deals?
PHASE		COMPONENTS	PROCESS

1.	Identification of customers and their needs	Context Segmentation Positioning	We identify the main target groups, analyse who are the decision-makers and influencers and define their decision-making criteria. We also investigate how they are reached effectively.

2.	Lead generation and sales process creation	Customer promise • Positioning • Media mix • Marcom production • News angles • PR production	The target group is activated with carefully selected channels. Only when the lead turns from cold to hot, it is time for your sales to close the deal. This way sales can concentrate on the real sales potential. The traditional approach advances from interest to desire and action. Now we take a direct line from attention to action.


3.	Monitor and fine-tune the approach	Follow-up & metrics Return on marketing Corrective actions Monitoring	The first two steps generate a lot of feedback from the market, which we use to fine-tune our approach, refine targeting and increase the success rate. Regular monitoring reports help the project team and the management to address issues which arise during the sales and marketing process. Lead activity is vigorously followed-up and activities fine-tuned to ensure visibility within the target group.