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Do you want to be found?

Is traditional marketing dead?

Yes and no. Time gone will never return, but the traditional outbound marketing is still alive. It is clear, however, that an increasing proportion of marketing will move to digital inbound marketing, enabling effective follow-up. In particular in b2b business traditional marketing is likely to become more neglected, because inbound marketing provides better effectiveness per euro spent. Interested? Contact Us!

Follow Vipu

Start inbound marketing		Wondering how your customers could find you instead of you looking for them? Do you want to get more qualified leads? Would you like to be on the top priority list of your target groups?

PHASE		COMPONENTS	PROCESS

1.	Starting point analysis and target setting	Context Segmentation Positioning	We learn to know your strategy and if necessary, help you to update it. We analyse the previous steps and the tools in use. We agree on goals and a realistic timetable for achieving them.

2.	Customer Promise	Customer promise	We sharpen your customer promise and create online content for topics and viewpoints that interest your target groups .

3.	Production	Media mix Inbound production	We select the appropriate media and gather the content production team. The team includes Vipu experts and professionals in your organisation. In addition, we can use guest content providers. We produce in the agreed schedule e.g. blog, Linkedin, Facebook, Twitter, Google + content and write white papers on topics of interest for the target group. If necessary, we produce videos, and combine effective telemarketing for the measures.

4.	Monitoring and evaluation	Monitoring Follow-up & metrics Return on marketing Corrective actions	We monitor the impacts and results as agreed and deliver a clear report with development proposales if needed.