A key objective with inbound was to define the criteria for a Marketing Qualified Lead. This way it was ensured that the leads passed over to sales would already be in the consideration or decision stage.
Following best practices, focusing on improving the customer experience and utilising a scalable operations model were at the centre of the Posti case in terms of both inbound marketing and HubSpot work.
Vipu International helps international companies to commercialize their offering better in order to make a difference in today's digital era. Being one of the most experienced HubSpot partner in the Nordic countries, we focus on building websites that create leads and engage customers. Together with Innovate+Grow we provide comprehensive solutions for successful integration of modern marketing and sales.
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