Blog on marketing and sales efficiency

Inbound 17 update: All tools for personalised customer experience

Anh Nguyen

This year Inbound conference attacted +21 000 attendances to Boston.  The coming trends in sales, marketing and business growth were presented from the Inbound experts, well-known speakers.  Here are ...

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Honka Creates Excellent Sales Results with an Integrated Inbound Marketing & Sales Approach

Terhi Bergius

Honkarakenne Ltd is the pioneering log house supplier for the global market with 60 years of experience. Major part of the Honka log houses are sold to consumers. For a private consumer,  a house is a...

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Sales stats 2017: The shifts in B2B buyer behavior

Anh Nguyen

The B2B purchase habits are being transformed. Here are some updated statistics about buyer behavior changes in B2B purchase processes: 

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How Presto grew from a fire extinguisher seller into a customer-oriented fire safety service provider

Vipu International

Fire extinguishers are red in colour; they all look the same. How many times have you looked at who is the supplier of this commodity tool, so vital in securing the fire safety of a building? Probably...

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Inbound speeds up the growth of Honkarakenne’s global log house business

Vipu International

Honkarakenne Ltd is the global pioneer in modern log house technology with local sales in about 30 countries in three continents. Over the years, the company has produced countless innovations which h...

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How are HubSpot partners such as Vipu trained? For us, like this.

Vipu International

As the year is nearing its last week, it’s high time to review the goals and opportunities for the next year. How to reach better business results, how to improve internal processes and skills with a ...

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HubSpot CMO Mike Volpe on integrating marketing with sales 2/2

Terhi Bergius

"The risk is to not move now - it is to be the last"  

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HubSpot CMO Mike Volpe on integrating marketing with sales 1/2

Terhi Bergius

"You just have to integrate marketing with sales" The world of selling and buying has been under globalisation and digitalisation turbulence for years. HubSpot has been a part of the US commercial suc...

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HubSpot takes integration of sales and marketing to a new level

Vipu International

The marketing automation forerunner HubSpot launched a significant new product improvements at Inbound 2014 Conference in Boston. The new HubSpot CRM product deserves a special mentioning as it integr...

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Align and automate - the top tasks for effective sales and marketing

Terhi Bergius

The basic business of bringing buyers and sellers together is experiencing a significant change due to digital revolution. The winning companies build now integrated processes to align their marketing...

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