Marketing automation is a tool and a uniform set of ways designed to significantly enhance inbound marketing and sales. Both are needed to generate the desired outcomes with automatic functions.
By utilizing inbound marketing and marketing automation, we can automate various operational and message chains to prospects and customers. Marketing automation also enables the automation of internal processes, such as compiling lists of contacts that meet the criteria, informing salespeople of prospects that meet certain criteria and entering the leads into the CRM system.
Automation allows you to monitor the progress of leads in the purchase funnel in even more detail. Marketing and sales therefore automatically gather data on customers and target groups. This data is utilized to target marketing and, at best, also in sales.
We design, produce and publish diverse digital content for active lead generation and warming, individually for each buyer persona.
HubSpot provides its own, dynamic and extremely user-friendly CRM. If HubSpot CRM is not the best solution for you, we can integrate the customer’s CRM system into HubSpot so that the data collected from leads can be utilized in sales.