Sales in the digital era requires the support of data, tools and marketing actions. Organizing sales and marketing into a single entity allows the sales team to focus on what it does best: working with customers and closing deals.
In our model, the marketing team takes care of the tasks near the start of the sales funnel: looking for prospects, collecting and nurturing leads and growing interest among customers. It is up to the sales team to identify the most potential leads, convert the leads into deals and boost and grow sales. The experts at Vipu can help your company combine sales and marketing and play a winning game as a team.