It all started by coincidence.
Jussi Liimatainen and Mikael Blomqvist happened to run into each other in 2006 and soon noticed, that both had independently thought about the same idea.
They shared the same way of thinking. Firstly, sales and marketing should be connected better. Secondly, their underlying observations were that all other functions in companies had been turned into processes, except marketing. Efficient tools had been developed for other processes, but not for marketing.
It was time to take action. The company was named Vipu, because the word (in Finnish) describes the leverage given to the client's business. Vipu was founded in 2007 alongside marketing agency Ezpa, where Jussi worked as the Managing Director.